The intricate web of beliefs that shapes our understanding of the world is a captivating blend of emotion, culture, upbringing, and biology. Have you ever wondered why certain convictions are so deeply ingrained in your mind? Or why sometimes, even when faced with contradicting evidence, your beliefs only grow stronger? Welcome to the science of belief, a journey into the logical and psychological foundations of our deeply held views.

Cognitive Biases and Belief Formation:

Our brain, while a marvel, is designed for efficiency rather than accuracy. Cognitive biases like confirmation bias (favouring information that aligns with our existing beliefs) and the availability heuristic (making judgments based on the most readily available memories) play pivotal roles in moulding our beliefs. Consider the saying, "Hard work is the key to success". If you meet a successful individual who attributes their achievements to hard work, you might further endorse this belief, ignoring numerous counterexamples.

Emotional Resonance and Beliefs:

Beliefs often strike a chord with our emotions. For instance, when a belief aligns with our desires, fears, or affections, it assumes greater significance. This emotional resonance can, at times, eclipse logical reasoning. A classic example is parental bias. Many parents believe their child possesses exceptional potential, even if objective measures suggest otherwise. This bias is primarily because the profound love they harbour for their child clouds objective judgment.